We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
| JP Kuehlwein
Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries.
Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands.
… and their Ueber-Network of partner experts and -agencies.
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
FROM THE UEBER-BLOG-CAST:
- S’well – From empty bottle to meaningful fashion accessory – Interview with Sarah Kauss, Founder and Chairwoman - S'well brand founder Sarah Kauss explains how she transformed water bottles into becoming meaningful and must-have fashion accessories and her vision for the brand's future. In this interview, you will hear many of the principles of Ueber-Branding and how they are being applied. Continue reading
- How ‘Slightly Fucked-Up’ motivates people to buy into- and work at Freitag – interview with Oliver Brunschwiler, ‘Lead Link’ - In the land of bags, 'Freitag' stands for 'messenger', 'made in Switzerland from recycled truck tarp', 'designed by the bros', and ... "slightly fucked up," as 'Lead Link' tells us . And he is not only talking about the bags, but also about the brand and company culture, as you will hear in our interview with Oliver Brunschwiler. Continue reading
- Why Reach and Consumption are Not always Brand Nirvana - In in the land of Ueber-Brands, staying quiet, keeping some people away and putting a breaks on consumption might be what is needed to stoke the desire, keep prices at a premium and protect those sweet margins. Continue reading