This gallery contains 1 photo.
How can Brands appeal through authenticity? – A brand mission must be lived to be taken seriously. A myth must be embraced to work. A lived and felt purpose is what people experience as ‘authenticity,’ the ‘truth’ behind a brand. Continue reading
This gallery contains 5 photos.
“Yeah, but how ‘live a dream’ when the product is ‘generic’? I am not in Luxury, Lifestyle or Fashion!” That’s how some clients respond when we talk about giving their brand meaning beyond the material. – Well, how about a ‘juice bar’ that feels like it stole Abercrombie … Continue reading
This gallery contains 5 photos.
[Prefer listening over reading? Watch the video interview on the subject below.] When it comes to defining our lifestyle or declaring our values, we need other people for orientation, as benchmarks or to listen to us and care – or … Continue reading
Ueber-Brands™ 