Ueber-Brands™

Rethinking Prestige Branding – Secrets of the ‘Ueber-Brands’ February 19, 2015 - (49)
After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations Wolf Schaefer and JP Kuehlwein are proud to present their latest book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ (Kogan Page Publishing). You can order it online (links below) and in all fine bookstores worldwide. The book examines what allows brands to command multiples of […]
The Mini – Underdog makes Űberbrand April 14, 2014 - (4)
The Promise of ‘Bespoke’ – How Űberbrands go beyond ‘choice’ to create identity and extract a premium. April 9, 2014 - (0)
How Premium Brands Grow Without Losing Their Glow – Part II October 7, 2013 - (0)
Le Cronut – Making a bastard doughnut an object of desire. September 29, 2013 - (1)

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