After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations Wolf Schaefer and JP Kuehlwein are proud to present their latest book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ (Kogan Page Publishing). You can order it online (links below) and in all fine bookstores worldwide.
The book examines what allows brands to command multiples of the average category price and garner a often cult-like following. People buy them as much with their hearts as with their heads and their creators apply magic as much as logic. The authors call the best of these brands ‘Ueber-Brands’ and look at what drives their success across a broad spectrum of categories including Food (eg. Innocent, Lakrids, Red Bull, Nespresso), Hospitality and Entertainment (Hoshino Resorts, Cirque Du Soleil), Transportation (Tesla, Mini, Harley Davidson), Fashion, Beauty, Accessories (Freitag, Brunello Cucinelli, Aesop, Chaumet) all the way to household goods like detergents or soaps (The Laundress, Yuan) and across the globe.
“A smart page turner.”
“THE book on modern Prestige Branding”
“An Ueber-Book: Brainy, pithy, sexy, entertaining, insightful, practical”
(more testimonials here and below)
You can order here:
Or get a signed copy directly by contacting the authors giving order details and mailing address. Yu will get a quote with total costs and PayPal payment request.
Limited Edition, Hardcover, 306 p. Standard Edition, Paperback, 254 p.
USD120 (free shipping) USD25 + actual shipping costs
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Links to some Critical Reviews from around the world:
‘Dee’ at ‘Vanilla Papers‘ a book review blog from ? (mystery)
Imitation is flattery... ‘Ueber-Brands’ becoming a buzz-word: The ‘Mixonian Institute’ applies our concepts to You as a personal Ueber-Brand.