Rethinking Prestige Branding – Secrets of the Ueber-Brands

After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations JP Kuehlwein and Wolf Schaefer are proud to present their latest book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ published by Kogan Page Publishing.

The book examines what allows brands to command multiples of the average category price and garner a often cult-like following. People buy them as much with their hearts as with their heads and their creators apply magic as much as logic. The authors call the best of these brands ‘Ueber-Brands’ and look at what drives their success across a broad spectrum of categories including Food (eg. Innocent, Lakrids, Red Bull, Nespresso), Hospitality and Entertainment (Hoshino Resorts, Cirque Du Soleil), Transportation (Tesla, Mini, Harley Davidson), Fashion, Beauty, Accessories (Freitag, Brunello Cucinelli, Aesop, Chaumet) all the way to household goods like detergents or soaps (The Laundress, Yuan) and across the globe.

“getAbstract considers this work essential reading
for anyone working in the premium sector.”

“A smart page turner.”

THE book on modern Prestige Branding

“An Ueber-Book: Brainy, pithy, sexy, entertaining, insightful, practical”

(More testimonials here and below. And a Q&A about the book and concepts here.)

Order here:

USCanadaUKGermanyFranceItalySpainJapanChina (Chinese)Rest of the world

Or ask for signed copies here (You will get a quote and PayPal payment request)

Limited Edition, Hardcover, 306 p.       Standard Edition, Paperback, 254 p.
USD 80 (free shipping)                          USD 40 (free shipping)
pictures below                                       picture above


To access the ‘Bonus Materials’ that go with the book click here.

Some Summaries and Critical Reviews from around the world:

By GetAbstract, the international business book summary- and assessment company, and

Deborah Malone, founder The Internationalist/ANA , Russ Klein, CEO of the AMA (American Marketing Association) or Matt Grant at Aberdeen in the US.

Here is a narrated summary by Quickread.  Not great but a decent ‘appetizer’.

Sylviane Louzoun of ‘LeJourSansPub’  and Eric at ‘DarkPlanneur‘, both in France

Darren Ingram at Autamme and Charles Franklin at Small Business Trends in the UK.

Matthias Eylers for APG (Association of Account Planners) and  Katja Breitlinger at the ‘Europolitan‘ both in Germany.

‘Dee’ at ‘Vanilla Papers‘ a book review blog from ? (mystery)

The Book in the News: In Forbes online, Barrons MagazineAdweek, WARC magazine, MarketingProfs, PeerSphere (CMO Council Magazine), brand eins (Germany), bureaubiz (Denmark), Aberdeen Essentials, etc.

Imitation is flattery... ‘Ueber-Brands’ becoming a buzz-word: The ‘Mixonian Institute’ applies our concepts to You as a personal Ueber-Brand.

Mandarin Edition

Rethinking Prestige Branding – Chinese Edition (click here)