We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
FROM THE UEBER-BLOG-CAST:
- Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder - Alison Cayne, Founder of Haven's Kitchen, a cooking school and packaged food purveyor in New York tells us how her brand is made for 'hustlers' like her. This story is about a purpose-led and disciplined approach to brand- and business building, sans the 'unicorn' glazing. Continue reading
- FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO - Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading
- Questions To Answer: How Manifest Brand Through Product? - Only a product that is unique, substantial and superior is good enough to elevate a brand and support a lasting myth. Ueber-Brands put their goods at the center and on pedestals (at least metaphorically) so they can be paid tribute to. Here are a few questions you should ask yourself as you seek to create a product that truly manifests your brand. Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
