We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
“I certainly endorse you as experts and inspiring and insightful leaders in this space!”
Alexandra Keith – CEO Procter & Gamble Beauty Care
FROM THE UEBER-BLOG-CAST:
- Questions To Answer: How ‘Live the Dream’ of an Ueber-Brand? - [caption id="attachment_3086" align="alignleft" width="142"]
The Freitag brand lives a dream all of its own[/caption]
The more holistically a Mission and Myth are used to guide all of a brand's manifestations, the more it becomes a 'dream come true' that is shared by its fans.
Here are a few questions you should ask yourself as you seek to 'Live the Dream' of the brand and share it. Continue reading - Go Ueber: How To Elevate a Brand – Even in times of crises - This article by Wolf and JP on Brand Elevation and how it relates to managing external crises appeared in SMU's Asian Management Insights magazine in May 2021. Continue reading
- A discussion about Brand Elevation at Columbia Business School - Wolf and JP had the honor and much fun discussing the art and science behind 'Brand Elevation' with leaders who work on brands that know a thing or two about Dreaming, Doing and Daring - the three phases of Ueber-Branding we describe our new, step-by-step guide. Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
