We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
“I certainly endorse you as experts and inspiring and insightful leaders in this space!”
Alexandra Keith – CEO Procter & Gamble Beauty Care
FROM THE UEBER-BLOG-CAST:
- ThankYou. – Admirable Activism or Brand-Based Bullying? - Australian social enterprise ‘ThankYou.’ leverages a mix of mythology, passionate appeal and social shaming to get consumers, their customers and competitors to buy, sell and - maybe - license the brand. Is that brilliant activist brand- and business building? Or is the concept of a ‘brand with a higher purpose’ being abused to bully your way to growth? Continue reading
- ThankYou. – Admirable Activism or Brand-Based Bullying? - Australian social enterprise ‘ThankYou.’ leverages a mix of mythology, passionate appeal and social shaming to get consumers, their customers and competitors to buy, sell and - maybe - license the brand. Is that brilliant activist brand- and business building? Or is the concept of a ‘brand with a higher purpose’ being abused to bully your way to growth? Continue reading
- S’well – From empty bottle to meaningful fashion accessory – Interview with Sarah Kauss, Founder and Chairwoman - S'well brand founder Sarah Kauss explains how she transformed water bottles into becoming meaningful and must-have fashion accessories and her vision for the brand's future. In this interview, you will hear many of the principles of Ueber-Branding and how they are being applied. Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
