We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
“I certainly endorse you as experts and inspiring and insightful leaders in this space!”
Alexandra Keith – CEO Procter & Gamble Beauty Care
FROM THE UEBER-BLOG-CAST:
- To Elevate A Brand – Dream – Do – Dare - This article for The European Business Review explains why Brand Elevation should be of strategic importance to most brand builders. It also summarizes the three phases that we have learned to be critical in getting a brand closer to that desirable “Ueber-Brand” status. Continue reading
- Why all companies should seek Brand Elevation? – Interview with JP and Deborah Malone of The Internationalist - Can all products and services be elevated to become meaningful brands? That is one of the questions JP and Deborah discuss in this interview for The Internationalist. Continue reading
- Questions To Answer: How ‘Live the Dream’ of an Ueber-Brand? - [caption id="attachment_3086" align="alignleft" width="142"]
The Freitag brand lives a dream all of its own[/caption]
The more holistically a Mission and Myth are used to guide all of a brand's manifestations, the more it becomes a 'dream come true' that is shared by its fans.
Here are a few questions you should ask yourself as you seek to 'Live the Dream' of the brand and share it. Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
