We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
“I certainly endorse you as experts and inspiring and insightful leaders in this space!”
Alexandra Keith – CEO Procter & Gamble Beauty Care
FROM THE UEBER-BLOG-CAST:
- Why do we desire things … and Brands? - The desire for products often stems from a sociological impulse to emulate admired figures rather than fulfilling actual needs. René Girard's concept of "mimetic desire" illustrates that consumers want items linked with their aspirational identities, prompting marketers to target influencers who embody desirable lifestyles. This insight is essential for successful branding strategies. Continue reading
- Unlocking Meaning for Brand Elevation: Strategies for Success - The interview between JP Kuehlwein and Pablo D. Lopez Zadikoff explores how brands can achieve "Ueber-Brand" status by creating meaning beyond material offerings, particularly in a digital and socio-cultural context. It discusses the roles of social media, brand community, and significance of purpose in elevating brands. Continue reading
- Comment rendre une marque irrésistible? - Le cours "Brand Elevation" est maintenant en ligne sure LinkedIn Learning. Plus d'excuses de ne pas rendre vos marques incomparables et irrésistibles ... en FRANCAIS! Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
Ueber-Brands™ 