We help clients to take their brands ‘Ueber’ – to become peerless, priceless and profitable.  Ueber-Brands move beyond the material and instill meaning through their organization, communications and manifestations.  They seduce, rather than sell, develop a myth and shine from the inside-out.

Do you want to take your brand to that higher, ‘ueber‘ level?   —  We’d love to help you and your organization on that journey.  Whether you just need an inspirational talk, support in developing your brand strategy and/or business model or you want our help bringing your brand mission and myth to life in-market.



Our Model and Method

UeberBrands methodology Mission Myth Truth v1

Click for an illustration of our Model and Method and
some of the questions we help clients answer.

Ueber-Branding Summarized

Asia Journal Article Pic

Article in Asian Management Insights summarizes what Ueber-Brands are about

What Clients Say

“You could take several years, try various approaches, spend a ridiculous amount of money and still end up with a crap-shot.  Alternatively, you can work with Ueber-Brands who will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements. 

The Ueber-Branding toolkit and methodology is enriching, dynamic and especially thought provoking.  Doubters and jaded marketers quickly become believers and even advocates.  JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!”

Andrew Hyncik, VP Marketing
ZEISS Vision Care

“A HUGE thank you for helping us.  It was such a fantastic session, I really feel we gained so much.  It challenged us in the right way, tough at times, but I think we now have a great foundation.”

Trisha Ayyagari, Senor Vice President
Global Marketing, Maybelline New York

Other Current and past clients include Audemars Piguet, Braun, Coty, Clorox, ExxonMobil, Hershey’s, Kering (Puma), LEGO, L’Oréal, Merck Consumer Care, NIALL, Procter & Gamble (Ariel/Oral-B/Pantene/Sebastian), PepsiCo (Izze/Naked), Smith & Norbu, Unilever (Maille), …