A quick intro to some of the thinking in ‘Rethinking Prestige Branding – Secrets of the Ueber Brands’ for all those who rather listen than read.
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- B – UEBER-BRANDS
- 1 – Mission Incomparable – The first rule is to make your own
- 2 – Longing vs Belonging – The challenge is both
- 3 – From Myth to Meaning – The best way up is to go deep
- 4 – Behold! – The product as manifestation
- 5 – Living the Dream – The bubble shall never burst
- 6 – Un-Sell – The superiority of seduction
- 7 – Moving with Gravitas – The king never hurries
- C – BRAND ELEVATION
- D – 'Masstige' Moves
- E – Uncategorized
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- B – UEBER-BRANDS
Ueber-Brands™ 
Thank you for posting! It’s been a while!
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Thank YOU for listening and reading! I promise to become a bit more frequent again:)
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