Category Archives: C – BRAND ELEVATION

Brand elevation is what happens when brand owners DREAM – DO and DARE. In our book ‘Brand Elevation’ we lay out how to go about this. Six steps to create meaning beyond the material and make a brand peerless and priceless.

A discussion about Brand Elevation at Columbia Business School

Wolf and JP had the honor and much fun discussing the art and science behind ‘Brand Elevation’ with leaders who work on brands that know a thing or two about Dreaming, Doing and Daring – the three phases of Ueber-Branding we describe our new, step-by-step guide. Continue reading

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Crises – An Opportunity For Brand Elevation

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“A crisis is a terrible thing to waste,” might have been the mantra for some brands in 2020. They have shown strength and taken steps to further elevate their brand in the mind of their key constituents as this talk/article seeks to illustrate. Continue reading

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