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How can Gen-Zers be Climate Activists and Fast Fashion followers – all at the same time? It starts make sense when you look at it from the perspective of of how Gen-Z – and really everyone else , too – construct their idea of self, form their tribes and when considering how social media or super fast supply chains act as enablers… Continue reading
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When Burberry announced Marco Gobetti as new CEO a couple of weeks ago with Christopher Bailey re-focusing his role on being creative head (and becoming president), it was another one of those moments the company has become famous for – … Continue reading
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JP gave a presentation on Ueber-Branding entitled “Mission, Myth and Truth – How to make your brand priceless” at Mumbrells360 in Sydney last week. In a follow-up interview he was asked about the role of Purpose, Ideals and Authenticity (we call … Continue reading
http://www.blogtalkradio.com/lifelessonsnetwork/2016/04/21/ceo-in-10-with-wolfgang-schaefer-from-rethinking-prestige-branding A quick intro to some of the thinking in ‘Rethinking Prestige Branding – Secrets of the Ueber Brands’ for all those who rather listen than read.
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“It is better to fail in originality than to succeed in imitation” – it makes sense for Cadillac to use the Herman Melville quote. Not only use it in its advertising but, more importantly as a motto in its efforts to (re)make Cadillac … Continue reading
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If you live in New York City – or anywhere else hip – you will likely have heard about the ‘Cronut’ by now. Maybe you have even lined-up to try to get one – or a maximum two. Cronuts have … Continue reading
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These were the questions I got from an industry analyst the other day. In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading
Ueber-Brands™ 