Seth Godin shared an observation in his Blog “All Marketers Are Liars” the other day. Visiting a Le Pain Quotidien bakery, he noted that panels on the doors said “Pull” in multiple languages. He smartly concludes that he wasn’t witnessing a measure to prevent tourists struggling to open doors but rather one of the many design details that bring LPQ’s communal, natural and rustic-romantic-retro values and style to life through the store.
Here is an interview with Alain Coumont by Suzanne Broughton in which he the founder talks about these values and how they translate to the stores in the US. Or read LPQs official philosophy declaration on their site.