Seth Godin shared an observation in his Blog “All Marketers Are Liars” the other day. Visiting a Le Pain Quotidien bakery, he noted that panels on the doors said “Pull” in multiple languages. He smartly concludes that he wasn’t witnessing a measure to prevent tourists struggling to open doors but rather one of the many design details that bring LPQ’s communal, natural and rustic-romantic-retro values and style to life through the store.
Here is an interview with Alain Coumont by Suzanne Broughton in which he the founder talks about these values and how they translate to the stores in the US. Or read LPQs official philosophy declaration on their site.
Said door panel (S Godin)
A LPQ store (credit: christianocious)
About JP Kuehlwein
JP Kuehlwein is a global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. Principal at ‘Ueber-Brands’ a New York consulting firm, he now helps others to elevate brands and make them peerless and priceless. JP also teaches brand strategy at NYU Stern and Columbia Business School and leads the Marketing Institute at The Conference Board, all in New York.
Jp previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and lead brand- and corporate strategy development and execution at multinational Procter & Gamble as Brand Director and Director of Strategy.
JP and Wolf Schaefer have co-authored the best-selling books “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which lays out what drives the success of modern premium brands and "Brand Elevation - Lessons in Ueber-Branding" a guide to developing and executing a brand elevation strategy. Find the books here: https://bit.ly/UeberBooks