Ueber-Branding is about IdeaLs, not just ideas

JP gave a presentation on Ueber-Branding entitled “Mission, Myth and Truth – How to make your brand priceless” at Mumbrells360 in Sydney last week.  In a follow-up interview he was asked about the role of Purpose, Ideals and Authenticity (we call it Mission and Truth) and whether they can be found in mass market brands and help elevate them as well.  Oh, Yes Pecan!

 

 

BenJerry_ConceptTub_YesPecan

About JP Kuehlwein

JP Kuehlwein is a global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. Principal at ‘Ueber-Brands’ a New York consulting firm, he now helps others to elevate brands and make them peerless and priceless. JP also teaches brand strategy at NYU Stern and Columbia Business School and leads the Marketing Institute at The Conference Board, all in New York. Jp previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and lead brand- and corporate strategy development and execution at multinational Procter & Gamble as Brand Director and Director of Strategy. JP and Wolf Schaefer have co-authored the best-selling books “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which lays out what drives the success of modern premium brands and "Brand Elevation - Lessons in Ueber-Branding" a guide to developing and executing a brand elevation strategy. Find the books here: https://bit.ly/UeberBooks
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