Wolf and JP had the honor and much fun discussing the art and science behind ‘Brand Elevation’ with leaders who work on brands that know a thing or two about Dreaming, Doing and Daring – the three phases of Ueber-Branding we describe our new, step-by-step guide. Debra Goetz, CMO of online community Nextdoor, Dave Rapaport of Ben & Jerry’s and Tom Szaky, founder of the recycling group TerraCycle. Could the spectrum be broader? The broad applicability of Brand Elevation was one of the points we wanted to make. Note that Tom also wrote an in-depth article for the case study section of the new book, which you can order here.
Here is a link to the article on the Columbia Business School webpage. Or just watch the full panel discussion below.