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- B – UEBER-BRANDS
- 1 – Mission Incomparable – The first rule is to make your own
- 2 – Longing vs Belonging – The challenge is both
- 3 – From Myth to Meaning – The best way up is to go deep
- 4 – Behold! – The product as manifestation
- 5 – Living the Dream – The bubble shall never burst
- 6 – Un-Sell – The superiority of seduction
- 7 – Moving with Gravitas – The king never hurries
- C – BRAND ELEVATION
- D – 'Masstige' Moves
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- B – UEBER-BRANDS
Tag Archives: marketing
Unlocking Meaning for Brand Elevation: Strategies for Success
The interview between JP Kuehlwein and Pablo D. Lopez Zadikoff explores how brands can achieve “Ueber-Brand” status by creating meaning beyond material offerings, particularly in a digital and socio-cultural context. It discusses the roles of social media, brand community, and significance of purpose in elevating brands. Continue reading
Posted in 1 - Mission Incomparable - The first rule is to make your own, 2 - Longing vs Belonging - The challenge is both, 3 - From Myth to Meaning - The best way up is to go deep, a - Dream, b - Do, B - UEBER-BRANDS, C - BRAND ELEVATION, D - 'Masstige' Moves
Tagged marketing, social-media, virtual life
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