Wolf and JP had the honor and much fun discussing the art and science behind ‘Brand Elevation’ with leaders who work on brands that know a thing or two about Dreaming, Doing and Daring – the three phases of Ueber-Branding we describe our new, step-by-step guide. Continue reading
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Categories
- B – UEBER-BRANDS
- 1 – Mission Incomparable – The first rule is to make your own
- 2 – Longing vs Belonging – The challenge is both
- 3 – From Myth to Meaning – The best way up is to go deep
- 4 – Behold! – The product as manifestation
- 5 – Living the Dream – The bubble shall never burst
- 6 – Un-Sell – The superiority of seduction
- 7 – Moving with Gravitas – The king never hurries
- C – BRAND ELEVATION
- D – 'Masstige' Moves
- E – Uncategorized
- PODCAST
- B – UEBER-BRANDS
Whats Hot?
- Abercrombie & Fitch
- Aesop
- Anita Roddick
- Apple
- art
- attention to detail
- authenticity
- Beauty
- Ben & Jerry's
- Berluti
- Bespoke
- Betones
- beyond compare
- brand extension
- brand integrity
- brand language
- brand manifestation
- brand meaning
- brand myth
- brand purpose
- brand resuscitation
- brand spirituality
- Brunello Cucinelli
- Cadillac
- chanel
- China
- Chipotle
- Cire Trudon
- Cirque Du Soleil
- craftsmanship
- creating the bubble
- Creme de la Mer
- CSR
- cult following
- cultural branding
- cultural strategy
- design
- Design Target
- desirability
- Elon Musk
- exclusivity
- expansion
- food brand
- Freitag
- growth
- Harley Davidson
- heritage
- Hermes
- Hoshino Resorts
- iconic
- inclusivity
- J.Crew
- Joseph Campbell
- Kiehl's
- L'Oreal
- Lakrids
- Le Labo
- longing and belonging
- Louis Vuitton
- luxury
- Maison du Chocolat
- making as manifestation
- Mandarin Oriental
- Manufacturing
- meaning
- megabranding
- Millennials
- MINI
- Mini Cooper
- mission
- Moleskine
- motivation
- Nespresso
- Net A Porter
- Patagonia
- philosophy
- provenance
- Red Bull
- Renova
- ring-fenced organization
- scarcity
- Smith & Norbu
- soul of a brand
- Starbuck's
- status
- Stihl
- storytelling
- Tesla
- The Body Shop
- The Laundress
- The Responsible Company
- TOMS
- truth
- truth and commerce
- Ueber-Brands
- un-selling
- unselling
- Uwe Ellinghaus
- Yuan Soap
- Yvon Chouinard