This gallery contains 4 photos.
The desire for products often stems from a sociological impulse to emulate admired figures rather than fulfilling actual needs. René Girard’s concept of “mimetic desire” illustrates that consumers want items linked with their aspirational identities, prompting marketers to target influencers who embody desirable lifestyles. This insight is essential for successful branding strategies. Continue reading
Ueber-Brands™ 