Tag Archives: modern luxury

What Is Luxury? (How) Does it Evolve? How Create Modern Prestige?

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What Is Luxury? (How) Does it Evolve? — There might be as many definitions of Luxury and Brand as there are people on this planet.  They are something very personal but also (mostly?) social. This article reflects on how our notion of prestige and luxury evolve (and die) It also offers a framework for how modern prestige brands can be created. Continue reading

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Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO

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Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading

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