We had the honor to be invited to talk about ‘Ueber-Branding’ by the Fashion Institute of Technology and the Luxury Marketing Council in New York and also bring along a panel of friends from Moleskine, The Laundress, CO Bigelow and Dunnhumby. Of course, we used a ton of examples to illustrate – including the TOMS one above of ‘one-for-one’ shoe giving story.
Here is a link to the ‘Lessons’ extracted by a reporter from CEW (Cosmetic Executive Women): CEW Coverage of FIT event oct 2015
A link to the book referenced: “Rethinking Prestige Branding”
And a link to the CEW Insider Website (most articles are for members, only)
PS – The picture they used of me is not the most flattering. I wonder what I have done to deserve this ;-)
Like this:
Like Loading...
Related
About JP Kuehlwein
JP Kuehlwein is a global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. Principal at ‘Ueber-Brands’ a New York consulting firm, he now helps others to elevate brands and make them peerless and priceless. JP also teaches brand strategy at NYU Stern and Columbia Business School and leads the Marketing Institute at The Conference Board, all in New York.
Jp previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and lead brand- and corporate strategy development and execution at multinational Procter & Gamble as Brand Director and Director of Strategy.
JP and Wolf Schaefer have co-authored the best-selling books “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which lays out what drives the success of modern premium brands and "Brand Elevation - Lessons in Ueber-Branding" a guide to developing and executing a brand elevation strategy. Find the books here: https://bit.ly/UeberBooks
Ueber-Brands™ 