We had the honor to be invited to talk about ‘Ueber-Branding’ by the Fashion Institute of Technology and the Luxury Marketing Council in New York and also bring along a panel of friends from Moleskine, The Laundress, CO Bigelow and Dunnhumby. Of course, we used a ton of examples to illustrate – including the TOMS one above of ‘one-for-one’ shoe giving story.
Here is a link to the ‘Lessons’ extracted by a reporter from CEW (Cosmetic Executive Women): CEW Coverage of FIT event oct 2015
A link to the book referenced: “Rethinking Prestige Branding”
And a link to the CEW Insider Website (most articles are for members, only)
PS – The picture they used of me is not the most flattering. I wonder what I have done to deserve this ;-)