Can Ueber-Branding be applied to any industry and brand? How about people as Ueber-Brands? How do Ueber-Brands elevate themselves above the rest? How do they attract people? – Not only as buyers but as employees? … These are just some of the questions Patrick Brigger asked me in a recent interview for his blog getAbstract ‘life‘ … that tag meaning that I got to answer some personal questions, as well, which I will mostly spare you from listening to in this shortened edit (link to full interview below).
GetAbstract was founded in 1999 by Patrick and two friends. It is all about evaluating ideas and concepts and ‘compressing knowledge’ so you can assimilate it faster. They started with business books – and have the largest collection of rated summaries by now (some 15k and counting) – but have expanded into business information-, organizational effectiveness-, self-help- and other areas since.
Of course, our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ can not be missing from their library – in fact, we are quite proud that it out-ranks some of the Aaker, Godin, Kotler or Kapferer ‘bibles’ in their assessment. Wolf and I were interviewed last year for their newsletter and now they came back after me for this podcast episode on Ueber-Brands, their world, our world, … my world. – Enjoy
Listen (CLICK PLAY BUTTON) and then read on below
FURTHER THOUGHTS AND READING:
For even deeper insights into what drives the success of Ueber-Brands read our book “Rethinking Prestige Branding – Secrets of the Ueberbrands” and some of the many case-studies on this blog or listen to our podcast.
If you want us to help you elevate your own brand, then write to us at firstname.lastname@example.org.