About JP Kuehlwein
JP Kuehlwein is a global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. Principal at ‘Ueber-Brands’ a New York consulting firm, he now helps others to elevate brands and make them peerless and priceless. JP also teaches brand strategy at NYU Stern and Columbia Business School and leads the Marketing Institute at The Conference Board, all in New York.
Jp previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and lead brand- and corporate strategy development and execution at multinational Procter & Gamble as Brand Director and Director of Strategy.
JP and Wolf Schaefer have co-authored the best-selling books “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which lays out what drives the success of modern premium brands and "Brand Elevation - Lessons in Ueber-Branding" a guide to developing and executing a brand elevation strategy. Find the books here: https://bit.ly/UeberBooks
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The most frequent or observant of our readers might have noticed our pop art theme and Andy Warhol himself popping in and out of our header art. “What has that got to do with ‘moving brands from mass to class?’, you might ask. … Continue reading →
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Seth Godin shared an observation in his Blog “All Marketers Are Liars” the other day. Visiting a Le Pain Quotidien bakery, he noted that panels on the doors said “Pull” in multiple languages. He smartly concludes that he wasn’t witnessing a … Continue reading →
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