Tag Archives: advertising

Are Social Issues a ‘Proven Marketing Tool’ now?

Posted on January 15, 2019 by JP Kuehlwein

This gallery contains 5 photos.

After promoting ‘Like-A-Girl,’ ‘MeanStinks,’ ‘Boss-vs-Bossy,’ ‘SorryNotSorry,’ ‘ShareTheLoad,’… social messages on its Always, Secret, Pantene, Ariel… brands, respectively, P&G is at ‘social issue advertising’ again as it “bravely ignites this dialogue [about ‘toxic masculinity’ as the WSJ put it] with its … Continue reading →

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Make ‘Brand Purpose’ Real – or it risks to back-fire

Posted on November 27, 2018 by JP Kuehlwein

This gallery contains 3 photos.

Advertising a higher brand purpose can create appeal and elevate a brand. But done wrong it can backfire, create disillusionment with the brand and damage engagement on the purpose. The key lies in the doing vs the saying, as we will see. Continue reading →

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