Tag Archives: brand turn-around

FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

This gallery contains 4 photos.

Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: “Preparing meals the way grandma would” – using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples’ desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading

Gallery | Tagged , , , , , , , , , , , , , | 2 Comments