Tag Archives: Coca Cola Company

How ‘Niche Brands’ Survive Acquisitions and Thrive

This gallery contains 4 photos.

In order to be credible and thrive, ‘niche brands’ (be they ’boutique’, ‘craft’, ‘local’, ‘organic’…) must make sure that they let their particular brand myth and engaging mission guide them in everything they do. They must do this not only … Continue reading

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