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How can Gen-Zers be Climate Activists and Fast Fashion followers – all at the same time? It starts make sense when you look at it from the perspective of of how Gen-Z – and really everyone else , too – construct their idea of self, form their tribes and when considering how social media or super fast supply chains act as enablers… Continue reading →
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The Disillusionment of a Prestige Brand Believer. Eugene Rabkin is “Making The Case Against Fast Fashion Collaborations” in a popular Op-Ed on the Business of Fashion (BoF) blog. He is joined in his criticism of the “democratization of fashion” and the “irresponsible consumer … Continue reading →
Tagged brand collaborations, brand manifestation, brand meaning, brand myth, brand strategy, bursting the bubble, democratization of fashion, fast fashion, H&M, linkedin, longing and belonging, Maison Martin Margiela