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How ‘Slightly Fucked-Up’ motivates people to buy into- and work at Freitag – interview with Oliver Brunschwiler, ‘Lead Link’

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In the land of bags, ‘Freitag’ stands for ‘messenger’, ‘made in Switzerland from recycled truck tarp’, ‘designed by the bros’, and … “slightly fucked up,” as ‘Lead Link’ tells us .  And he is not only talking about the bags, but also about the brand and company culture, as you will hear in our interview with Oliver Brunschwiler. Continue reading

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