Tag Archives: Yuan Soap

Rethinking Prestige Branding – Secrets of the ‘Ueber-Brands’

Posted on February 19, 2015 by JP Kuehlwein

This gallery contains 3 photos.

After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations Wolf Schaefer and JP Kuehlwein are proud to present their latest book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ (Kogan Page Publishing).  You can order it online (links below) … Continue reading →

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When Product Creation becomes Brand Legend

Posted on December 14, 2012 by JP Kuehlwein

This gallery contains 20 photos.

I visited Lego in Billund the other day.  I should say “I made a trip to Legoland, the ‘real’ land of Lego.” For this small town in rural Denmark not only hosts one of the namesake amusement parks (and a Lego-hotel, … Continue reading →

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