Tag Archives: Hoshino Resorts

Rethinking Prestige Branding – Secrets of the ‘Ueber-Brands’

Posted on February 19, 2015 by JP Kuehlwein

This gallery contains 3 photos.

After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations Wolf Schaefer and JP Kuehlwein are proud to present their latest book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ (Kogan Page Publishing).  You can order it online (links below) … Continue reading →

More Galleries | Tagged , , , , , , , , , , , , , , , , , , | 49 Comments

Hoshinoya Resorts – Host to a Myth and to those on a Quest

Posted on October 24, 2012 by JP Kuehlwein

This gallery contains 20 photos.

We met the Marketing Manager of Hoshino Resorts last week at a meeting in Tokyo. She gave us a vivid account of the marketing and business model behind the unique, Japanese luxury resort and spa brand – Hoshinoya.  But most … Continue reading →

More Galleries | Tagged , , , , , , , | 1 Comment