In this interview, JP talks to Deborah Malone about the importance of Brand Elevation – no matter the product or service. Deborah was Managing Director at AdAge and introduced their International edition before founding ‘The Internationalist’ organization in 2003 to “spotlight persons and ideas that are groundbreaking and of high importance in international marketing.” That makes Wolf and JP all the more proud to have been awarded “Marketers of the Year 2016” by The Internationalist and to have regularly appeared at its events and in its publications over the years.
Listen to the interview here:
Here is a link to The Internationalist webpage and all its resources.
“Brand Elevation” is a practical guide to giving a brand meaning and making it peerless and priceless. It features many application examples as well as case studies shared first-hand by marketing leaders from brands as diverse as Airbnb, Acqua Di Parma, Starbucks, TerraCycle or Youtube. Click here to order your copy now.
For deep insights into what drives the success of purpose-driven brands read our book “Rethinking Prestige Branding – Secrets of the Ueberbrands,” and other posts on this blog-cast. “