Why all companies should seek Brand Elevation? – Interview with JP and Deborah Malone of The Internationalist

In this interview, JP talks to Deborah Malone about the importance of Brand Elevation – no matter the product or service. Deborah was Managing Director at AdAge and introduced their International edition before founding ‘The Internationalist’ organization in 2003 to “spotlight persons and ideas that are groundbreaking and of high importance in international marketing.” That makes Wolf and JP all the more proud to have been awarded “Marketers of the Year 2016” by The Internationalist and to have regularly appeared at its events and in its publications over the years.

Listen to the interview here:

FURTHER READING:

Here is a link to The Internationalist webpage and all its resources.

“Brand Elevation” is a practical guide to giving a brand meaning and making it peerless and priceless. It features many application examples as well as case studies shared first-hand by marketing leaders from brands as diverse as Airbnb, Acqua Di Parma, Starbucks, TerraCycle or Youtube. Click here to order your copy now.

For deep insights into what drives the success of purpose-driven brands read our book “Rethinking Prestige Branding – Secrets of the Ueberbrands,” and other posts on this blog-cast. “

About JP Kuehlwein

JP Kuehlwein is a global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. Principal at ‘Ueber-Brands’ a New York consulting firm, he now helps others to elevate brands and make them peerless and priceless. JP also teaches brand strategy at NYU Stern and Columbia Business School and leads the Marketing Institute at The Conference Board, all in New York. Jp previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and lead brand- and corporate strategy development and execution at multinational Procter & Gamble as Brand Director and Director of Strategy. JP and Wolf Schaefer have co-authored the best-selling books “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which lays out what drives the success of modern premium brands and "Brand Elevation - Lessons in Ueber-Branding" a guide to developing and executing a brand elevation strategy. Find the books here: https://bit.ly/UeberBooks

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