Tag Archives: SMU

Crises – An Opportunity For Brand Elevation

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“A crisis is a terrible thing to waste,” might have been the mantra for some brands in 2020. They have shown strength and taken steps to further elevate their brand in the mind of their key constituents as this talk/article seeks to illustrate. Continue reading

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Ueber-Branding: How To Make Your Brand Priceless

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Our article in SMU’s Asian Management Insights November 2016 issue summarizes three dimensions we found most successful modern premium brands share.  We also outline some key questions you should ask on the way to making your own brand (more) priceless. The … Continue reading

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