Tag Archives: SMU

Why all companies should seek Brand Elevation? – Interview with JP and Deborah Malone of The Internationalist

Posted on August 6, 2021 by JP Kuehlwein

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Can all products and services be elevated to become meaningful brands? That is one of the questions JP and Deborah discuss in this interview for The Internationalist. Continue reading →

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Go Ueber: How To Elevate a Brand – Even in times of crises

Posted on May 26, 2021 by JP Kuehlwein

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This article by Wolf and JP on Brand Elevation and how it relates to managing external crises appeared in SMU’s Asian Management Insights magazine in May 2021. Continue reading →

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Crises – An Opportunity For Brand Elevation

Posted on December 15, 2020 by JP Kuehlwein

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“A crisis is a terrible thing to waste,” might have been the mantra for some brands in 2020. They have shown strength and taken steps to further elevate their brand in the mind of their key constituents as this talk/article seeks to illustrate. Continue reading →

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Ueber-Branding: How To Make Your Brand Priceless

Posted on November 30, 2016 by JP Kuehlwein

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Our article in SMU’s Asian Management Insights November 2016 issue summarizes three dimensions we found most successful modern premium brands share.  We also outline some key questions you should ask on the way to making your own brand (more) priceless. The … Continue reading →

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