This gallery contains 4 photos.
Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences. Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading
Tagged art, avert the overt, Below 42, Berluti, Betones, Chanel No.5, Fondation Louis Vuitton, George Clooney, Gisele Buendchen, J'Adore Dior, MAC, Mandarin Oriental, Net A Porter, Nichole Kidman, Prada, pride and provocation, Red Bull, Renova, un-selling, unselling
This gallery contains 13 photos.
I recently made a pilgrimage to Daikanyama, a part of Tokyo that the New York Times fittingly describes as “Tokyo’s Church of Chic.” It was a bright, balmy day. Just right for sitting back in a street-side café and observing … Continue reading
Tagged Betones, beyond compare, brand language, brand manifestation, Daikanyama, Japan, linkedin, proletarian, Tokyo, un-selling, underwear