This gallery contains 5 photos.
“If toilet paper can make you happy… Why not? Life is hard enough! …” – In this podcast episode we muse with Paulo Pereira Da Silva, CEO of the Renova about how he has transformed this long-standing Portuguese tissue maker … Continue reading
This gallery contains 4 photos.
Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences. Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading
This gallery contains 1 photo.
In Part I we looked at how premium brands use own flagship stores and retail partners that project exclusivity to keep their glow while extending their distribution. Horizontal geographic expansion around the globe – rather than penetrating a single market … Continue reading
Ueber-Brands™ 