Tag Archives: desirability

Le Cronut – Making a bastard doughnut an object of desire.

Posted on September 29, 2013 by

This gallery contains 13 photos.

If you live in New York City – or anywhere else hip – you will likely have heard about the ‘Cronut’ by now.  Maybe you have even lined-up to try to get one – or a maximum two.  Cronuts have … Continue reading →

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What A Romantic Can Teach Brand Managers

Posted on March 30, 2013 by

This gallery contains 2 photos.

Novalis, an author, poet and philosopher of Early German Romanticism (1772-1801) once wrote: By imbuing the meaningless with meaning the ordinary with a sense of mystery the known with the dignity of the unknown, and the finite with an infinite … Continue reading →

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How Premium Brands Grow Without Losing Their Glow – Part I

Posted on February 7, 2013 by

This gallery contains 20 photos.

Marketing “guru” Martin Lindstrom is concerned about the effects that ‘reaching-down’ and the ‘fashionization’ of Luxury labels has on their long-term ability to maintain desirability and premium price points. He writes in his piece “The Luxury Catch 22”  “With a … Continue reading →

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Creating a Myth

Posted on December 29, 2012 by

This gallery contains 7 photos.

During religious or national holidays, we are reminded of the global power of legends, or one legend in particular. Without stepping on any religious toes I think it’s save to say that we need stories to believe – and make … Continue reading →

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Art without Tears

Posted on December 9, 2012 by

This gallery contains 1 photo.

Last week I wrote about the balance between style and substance and how easily the former can undermine or overpower the latter. A fascinating and limitless topic, which easily sustains another week. So, here we go again, a bit deeper, … Continue reading →

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How to create a Looooonging for Doughnuts

Posted on September 19, 2012 by

This gallery contains 1 photo.

A shop called “The Doughnut Vault” in Chicago has made it a habit to close their doors early when they run out of their sweet treats, as springwise.com reports.  Apparently it happens almost every day.  So why don’t they increase production … Continue reading →

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