Tag Archives: Creme de la Mer

To Elevate Product and Brand – Make it the Holy Grail

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Ever noticed that some of the brands we pay a significant premium for don’t actually feel like they try hard to sell us on their product? These brands – we call them ‘Ueber-Brands’ let their visible passion for the product do most of the talking and sells us.  They make their product the ‘holy grail’ and behold it as if it was a revelation. Continue reading

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Creating a Myth

This gallery contains 7 photos.

During religious or national holidays, we are reminded of the global power of legends, or one legend in particular. Without stepping on any religious toes I think it’s save to say that we need stories to believe – and make … Continue reading

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