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Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom

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UEBER-BRANDING SOCIAL ENTERPRISES? – Absolutely! If people are not aware of social enterprises and their causes, then their possible impact remains limited. Using the ‘Ueber-Branding’ approach makes particular sense, since social enterprise comes with a desirable element in their DNA which other companies often lack: A higher purpose. Hear more on the subject in this interview. Continue reading

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