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It went through all trade magazines and most others in February that The Body Shop, the sometimes more infamous than famous poster girl of eco-beauty, is launching a new and quite ambitious CSR program titled ‘Enrich not Exploit’. Right in … Continue reading
This gallery contains 3 photos.
Many definitions of myths talk of ‘lies’ – or at least ‘a stretching of the truth’. So we shouldn’t really care much for them. Yet, myths have not only been told and re-told across the millenniums, they have been consistent in their content and construction … Continue reading
Tagged Angela Ahrends, Anita Roddick, Bacardi, brand myth, Burberry, chanel, Coco Chanel, Harun-al-Rashid, Invictus, MINI, Mykita, Napapijri, Patagonia, Red Bull, The Body Shop