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An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L’Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading
Tagged Aesop, attention to detail, authenticity, beyond compare, brand myth, brand resuscitation, brand revival, Buly, Cire Trudon, Glossier, heritage, hyper-realism, L'Oreal, Officine Universelle Buly, polymath, provenance, Ramdane Touhami, Shiseido, Umberto Eco, Victoire de Taillac-Touhami
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It went through all trade magazines and most others in February that The Body Shop, the sometimes more infamous than famous poster girl of eco-beauty, is launching a new and quite ambitious CSR program titled ‘Enrich not Exploit’. Right in … Continue reading