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An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L’Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading →
Tagged Aesop, attention to detail, authenticity, beyond compare, brand myth, brand resuscitation, brand revival, Buly, Cire Trudon, Glossier, heritage, hyper-realism, L'Oreal, Officine Universelle Buly, polymath, provenance, Ramdane Touhami, Shiseido, Umberto Eco, Victoire de Taillac-Touhami
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It went through all trade magazines and most others in February that The Body Shop, the sometimes more infamous than famous poster girl of eco-beauty, is launching a new and quite ambitious CSR program titled ‘Enrich not Exploit’. Right in … Continue reading →