This gallery contains 4 photos.
It went through all trade magazines and most others in February that The Body Shop, the sometimes more infamous than famous poster girl of eco-beauty, is launching a new and quite ambitious CSR program titled ‘Enrich not Exploit’. Right in … Continue reading
This gallery contains 6 photos.
I’m always the first to argue the importance of emotion, execution and style when it comes to Super Premium brands (see my post “Fashion Forward“). But it’s the fusion and careful balance of both, appearance and essence, that does the … Continue reading
Tagged attention to detail, beyond compare, brand meaning, brand sincerity, chanel, craftsmanship, CSR, functionalism, Hermes, Lincoln, Louis Vuitton, luxury, quality, un-selling