Tag Archives: Elon Musk

The Tesla Tease: Exclusivity through Complicity

This gallery contains 4 photos.

Prestige brands don’t have it easy. We don’t want them to sell to us (in fact, they should ‘un-sell‘), but we love for them to seduce us. They must make us desire them, not just need them, for only then might we be willing to … Continue reading

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Brand Ueber-Targets and How We Want To Be Like Them

This gallery contains 5 photos.

[Prefer listening over reading? Watch the video interview on the subject below.] When it comes to defining our lifestyle or declaring our values, we need other people for orientation, as benchmarks or to listen to us and care – or … Continue reading

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