This gallery contains 9 photos.
Few brands are born Ueber-Brands. Like most humans, most brands start out wanting to do a good job and establish themselves. It’s only later that some of them feel the need to ‘dig deeper,’ find a higher calling and sharing … Continue reading
This gallery contains 7 photos.
One of the founders commented ‘You don’t know shxx from Shinola!‘ during a meeting – This is how an American saying lead to the rebirth of the formerly popular shoe polish it is referring to … at least according to Bridget Russo, CMO Shinola who shared … Continue reading
Tagged authenticity, bankruptcy, brand manifestation, brand resuscitation, Bridget Russo, city rehabilitation, CMO interview, cultural strategy, Detroit, making as manifestation, Shinola
This gallery contains 3 photos.
In this episode we talk to Maria Sebregondi, co-creator and VP of Brand Equity & Communication at Moleskine, the storied, little black notebook brand. Since its creation in 1997, Moleskine has become a favorite tool among urban knowledge workers and everyone who still feels … Continue reading
Tagged authenticity, brand myth, cult following, cultural strategy, Design Target, handwriting, inclusivity, Maria Sebregondi, Millennials, Moleskine, neuroscience, Ueber-Brands
This gallery contains 5 photos.
When it comes to defining our lifestyle or declaring our values, we need other people for orientation, as benchmarks or to listen to us and care – or it will not be a satisfying exercise. We usually have some ideal state or person(s) we aspire … Continue reading
Tagged Abercrombie & Fitch, Bobo, cult following, cultural strategy, Design Target, Douglas Holt, Elon Musk, Harley Davidson, Monocle, Tesla, Tory Burch, Tyler Brule, Ueber-Brands, Vineyard Vines, Wallpaper
This gallery contains 2 photos.
We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading
Tagged authenticity, Beauty, beyond compare, brand integrity, brand manifestation, brand meaning, brand mission, brand myth, brand spirituality, Brunello Cucinelli, cashmere, creating the bubble, cultural strategy, David LaRocca, exclusivity, growth, luxury, making as manifestation, philosophy, provenance, Solomeo, soul of a brand, St.Benedict, truth, truth and commerce, Ueber-Brands, un-selling
This gallery contains 1 photo.
In the world of marketing, fashion has traditionally not been taken very seriously. It’s been viewed as un-strategic, driven more by short-term fads and personal quirks and hunches than solid planning and strategic thinking. Concerned more with ever-changing appearances than … Continue reading
This gallery contains 28 photos.
– the Australian boutique Beauty Care brand founded in 1987 – intuitively masters the art of “class branding”. It is a perfect case to illustrate key principles that – when lived by – can lift a brand above the masses. Of course their … Continue reading
Tagged Aesop, art, attention to detail, beyond compare, brand language, brand manifestation, brand myth, cult following, cultural strategy, design, linkedin, litterature, megabranding, modern design, philosophy, Sheung Wan, urban cool
This gallery contains 20 photos.
We met the Marketing Manager of Hoshino Resorts last week at a meeting in Tokyo. She gave us a vivid account of the marketing and business model behind the unique, Japanese luxury resort and spa brand – Hoshinoya. But most … Continue reading