This gallery contains 28 photos.
– the Australian boutique Beauty Care brand founded in 1987 – intuitively masters the art of “class branding”. It is a perfect case to illustrate key principles that – when lived by – can lift a brand above the masses. Of course their … Continue reading
Tagged Aesop, art, attention to detail, beyond compare, brand language, brand manifestation, brand myth, cult following, cultural strategy, design, linkedin, litterature, megabranding, modern design, philosophy, Sheung Wan, urban cool
This gallery contains 10 photos.
I received this e-mail from ‘The Laundress’ this morning. It might surprise you to think of a candle collection by a ‘laundry brand’.’ But then you might also not be familiar with The Laundress. For scented candles are just the latest addition to what … Continue reading
Tagged brand extension, detergent, expansion, growth, Gwen Whiting, J.Crew, laundry products, Le Labo, Lindsey Boyd, linkedin, megabranding, prestige household care, The Laundress