This gallery contains 19 photos.
We say in our premium branding model that “the first rule is to make your own” as one strives to develop brand myth and meaning. – It’s ‘Mission Incomparable’. Many premium brands are about identity construction. They help customers to … Continue reading →
This gallery contains 10 photos.
I received this e-mail from ‘The Laundress’ this morning. It might surprise you to think of a candle collection by a ‘laundry brand’.’ But then you might also not be familiar with The Laundress. For scented candles are just the latest addition to what … Continue reading →
