Tag Archives: Brunello Cucinelli

Questions To Answer: How Brands Create Authenticity

This gallery contains 1 photo.

How can Brands appeal through authenticity? – A brand mission must be lived to be taken seriously. A myth must be embraced to work. A lived and felt purpose is what people experience as ‘authenticity,’ the ‘truth’ behind a brand. Continue reading

Gallery | Tagged , , , , , , | Leave a comment

Building a Brand on Bricks and Beliefs – Brunello Cucinelli – Podcast Episode 02

This gallery contains 2 photos.

We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment