This gallery contains 5 photos.
Can the Ueber-Brand principles be applied to B2B brands to elevate them in the minds of professional buyers and make them ‘priceless’ – or at least less dependent on pricing? The short answer is “Absolutely, Yes!” But, we know, people are hungry for examples, so we talked with Christopher Harrold, Creative Director at Mohawk how this fine paper maker is not only surviving but thriving in an increasingly digital world. Continue reading
This gallery contains 6 photos.
Victor and his wife Sarah are in love with making jeans the old, slow way in their Raleigh Denim Workshop. They sewed them themselves and proudly signed every pair when they started out in 2007. But in the meantime, they … Continue reading
Tagged artisanal, attention to detail, authenticity, craftsmanship, Jeans, made in America, making as manifestation, Raleigh Denim Workshop, Sarah Yarborough, slow fashion, Victor Lytvinenko
This gallery contains 40 photos.
Freitag is a Swiss bag, accessory and – most recently – fashion brand. Its legend begins in 1993, when young brothers and design students Markus and Daniel Freitag looked out of their apartment window in the Zurich suburbs and into a … Continue reading
This gallery contains 5 photos.
Audemars Piguet is up there, even in the already elevated world of ‘haute horlogerie’ and the Swiss Alps. Le Brassus in the high valley of Joux is the birthplace and still the place of hand-crafting AP watches as Tim Sayler, … Continue reading
Tagged AP, Audemars Piguet, complication, craftsmanship, haute horlogerie, Le Bassus, luxury, making as manifestation, Manufacturing, status, Tim Sayler, Valee de Joux
This gallery contains 7 photos.
One of the founders commented ‘You don’t know shxx from Shinola!‘ during a meeting – This is how an American saying lead to the rebirth of the formerly popular shoe polish it is referring to … at least according to Bridget Russo, CMO Shinola who shared … Continue reading
Tagged authenticity, bankruptcy, brand manifestation, brand resuscitation, Bridget Russo, city rehabilitation, CMO interview, cultural strategy, Detroit, making as manifestation, Shinola
This gallery contains 2 photos.
We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading
Tagged authenticity, Beauty, beyond compare, brand integrity, brand manifestation, brand meaning, brand mission, brand myth, brand spirituality, Brunello Cucinelli, cashmere, creating the bubble, cultural strategy, David LaRocca, exclusivity, growth, luxury, making as manifestation, philosophy, provenance, Solomeo, soul of a brand, St.Benedict, truth, truth and commerce, Ueber-Brands, un-selling
This gallery contains 20 photos.
I visited Lego in Billund the other day. I should say “I made a trip to Legoland, the ‘real’ land of Lego.” For this small town in rural Denmark not only hosts one of the namesake amusement parks (and a Lego-hotel, … Continue reading
Tagged beyond compare, Billund, brand manifestation, brand meaning, craftsmanship, cult following, Danmark, Freitag, Frence, heritage, Hermes, Lego, linkedin, Louis Vuitton, luxury, making as manifestation, Manufacturing, provenance, Switzerland, Taiwan, Yuan Soap