Tag Archives: provenance

Master Myth Maker – Ramdane Touhami, mind behind Buly and other exquisite Brand (Re-)Creations

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An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L’Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading

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B2B Beyond The Material – Interview with Mohawk Fine Papers’ Creative Director Christopher Harrold

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Can the Ueber-Brand principles be applied to B2B brands to elevate them in the minds of professional buyers and make them ‘priceless’ – or at least less dependent on pricing?  The short answer is “Absolutely, Yes!”  But, we know, people are hungry for examples, so we talked with Christopher Harrold, Creative Director at Mohawk how this fine paper maker is not only surviving but thriving in an increasingly digital world. Continue reading

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A Freitag Visit – Manufacturing as Manifestation of Mission

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Freitag is a Swiss bag, accessory and – most recently – fashion brand. Its legend begins in 1993, when young brothers and design students Markus and Daniel Freitag looked out of their apartment window in the Zurich suburbs and into a … Continue reading

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Building a Brand on Bricks and Beliefs – Brunello Cucinelli – Podcast Episode 02

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We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading

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Where is the Chinese premium market heading? Will we see the emergence of Chinese Prestige brands?

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These were the questions I got from an industry analyst the other day.  In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading

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When Product Creation becomes Brand Legend

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I visited Lego in Billund the other day.  I should say “I made a trip to Legoland, the ‘real’ land of Lego.” For this small town in rural Denmark not only hosts one of the namesake amusement parks (and a Lego-hotel, … Continue reading

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Cire Trudon – Leveraging History to Create Myth and Meaning

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The candle brand Cire Trudon (Trudon Wax) provides a wonderful illustration of how an extensive history is transformed into a rich heritage and the creation of myth and meaning that the acquirer of these exquisite luxury candles can take home and dissipate – quite literally. … Continue reading

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