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An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L’Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading
Tagged Aesop, attention to detail, authenticity, beyond compare, brand myth, brand resuscitation, brand revival, Buly, Cire Trudon, Glossier, heritage, hyper-realism, L'Oreal, Officine Universelle Buly, polymath, provenance, Ramdane Touhami, Shiseido, Umberto Eco, Victoire de Taillac-Touhami
This gallery contains 19 photos.
The candle brand Cire Trudon (Trudon Wax) provides a wonderful illustration of how an extensive history is transformed into a rich heritage and the creation of myth and meaning that the acquirer of these exquisite luxury candles can take home and dissipate – quite literally. … Continue reading