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An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L’Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading
Tagged Aesop, attention to detail, authenticity, beyond compare, brand myth, brand resuscitation, brand revival, Buly, Cire Trudon, Glossier, heritage, hyper-realism, L'Oreal, Officine Universelle Buly, polymath, provenance, Ramdane Touhami, Shiseido, Umberto Eco, Victoire de Taillac-Touhami
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One of the founders commented ‘You don’t know shxx from Shinola!‘ during a meeting – This is how an American saying lead to the rebirth of the formerly popular shoe polish it is referring to … at least according to Bridget Russo, CMO Shinola who shared … Continue reading
Tagged authenticity, bankruptcy, brand manifestation, brand resuscitation, Bridget Russo, city rehabilitation, CMO interview, cultural strategy, Detroit, making as manifestation, Shinola
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For this episode of the Ueberbrands Podcast we went all the way to the end of the L-train line on the New York subway system; to Canarsie in southeast Brooklyn to visit one of the last seltzer filling factories in the US. … Continue reading
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In an effort to revise their drastically declining sales Abercrombie & Fitch announced in early 2015 that it was dressing up. Literally. No more half naked hunks. No more piercings or tattoos. Employees will no longer be chosen by body … Continue reading
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These were the questions I got from an industry analyst the other day. In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading
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The candle brand Cire Trudon (Trudon Wax) provides a wonderful illustration of how an extensive history is transformed into a rich heritage and the creation of myth and meaning that the acquirer of these exquisite luxury candles can take home and dissipate – quite literally. … Continue reading