Tag Archives: Maison du Chocolat

To Elevate Product and Brand – Make it the Holy Grail

This gallery contains 4 photos.

Ever noticed that some of the brands we pay a significant premium for don’t actually feel like they try hard to sell us on their product? These brands – we call them ‘Ueber-Brands’ let their visible passion for the product do most of the talking and sells us.  They make their product the ‘holy grail’ and behold it as if it was a revelation. Continue reading

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Don’t ‘Talk It Up’ But ‘Talk Your Own’ To Create an ‘Ueber-Brand’

This gallery contains 19 photos.

We say in our premium branding model that “the first rule is to make your own” as one strives to develop brand myth and meaning. – It’s ‘Mission Incomparable’.   Many premium brands are about identity construction.  They help customers to … Continue reading

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