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Storytelling has become the hot topic as the mainstream of marketers discovered that stories can make us relate to- and remember a brand more fondly than a cold sales pitch. But marketers who seek to elevate their brands beyond the material … Continue reading
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We say in our premium branding model that “the first rule is to make your own” as one strives to develop brand myth and meaning. – It’s ‘Mission Incomparable’. Many premium brands are about identity construction. They help customers to … Continue reading
Tagged Apple, attention to detail, Badoit, Benefit, brand language, brand manifestation, brand meaning, brand myth, differentiation, Harley Davidson, J.Crew, Jean-Paul Hevin, La Prairie, Le Labo, Maison du Chocolat, Nespresso, Starbuck's, ueberbrands